Some people believe in a god of the land. 
Many people believe in a god named Tudigong. 
Many people in China believe in a god named Tudigong. 
He often looks like an old man. He has a long white beard and simple clothes. Many people call him "grandfather." This shows they feel close to him. Some believe a person becomes a Tudigong after they die. This happens if they did great things for their town.
Tudigong has a wife named Tudipo. She is the Grandmother of the Soil. Some stories say she watches how he gives out blessings. People visit temples to pray for wealth or health.
A Tudigong is a special guardian deity in Chinese folk religion. He is a protector of a specific place and its people. This god is also found in Buddhism, Taoism, and Confucianism. Each Tudigong is tied to one exact location. The god for one town is not the god for another town. 
Many people believe these gods hold a special appointed position. It is a bit like being a local leader or an alderman. In the hierarchy of gods, they rank below the City Gods. However, they rank above the dizhu shen.
The history of Tudigong goes back a very long time. They grew out of an older belief system called Sheshen. Sheshen were deities associated with the soil and grain.
Most people picture Tudigong as a kind, smiling old man. He usually wears simple clothes and has a long white beard. Many common people call him "grandfather" to show they are close to him. 
You can find many temples for Tudigong in China, Taiwan, and Hong Kong. Some people even find small shrines inside their own homes.
A Tudigong is a type of Chinese tutelary deity. Tutelary means acting as a guardian or a patron for a specific place. These deities protect a particular geographical location and the human communities living there. This concept exists within Chinese folk religion, Buddhism, Confucianism, and Taoism. 
The hierarchy of these deities follows a structured system of ranks. Tudigongs are considered among the lower-ranked divinities in the celestial order. They sit just below the City Gods, also known as the God of Local City. However, they rank above the dizhu shen.
These deities are often viewed as holding appointed positions. This role is similar to that of an alderman in a local government. The name Tudigong comes from the words Tu (earth), Di (ground), and Gong (grandfather or duke). Many different names exist for this deity depending on the region or tradition. Some call him Tudishen, Tugong, or Sheshen. In South East Asia, the Chinese population extensively uses the name Tua Pek Kong to refer to the same deity.
The origins of Tudigong are found in the ancient Sheshen belief system. Sheshen are deities associated with the soil and grain. The character 社 originally meant soil and carried a connotation of divinity. It is a combination of the characters for deity (示) and soil (土).
History shows that Tudigongs became very popular among villagers during the Ming dynasty in the 14th century. Before the City Gods became more prominent, land worship followed a strict social hierarchy. In that system, different classes of people were only allowed to worship the land gods within their specific command. Some scholars suggest the rise of Tudigong popularity happened because of an imperial edict. They note that the Hongwu Emperor of the Ming dynasty was reportedly born in a Tudigong shrine.
Visually, a Tudigong is typically portrayed as an old man with a long white beard. He is often shown wearing simple clothes and wearing a smiling expression. Common people frequently call him "grandfather" or yeye to show a close relationship. 
Temples for Tudigong are common in China, Tibet, Taiwan, Macau, and Hong Kong. 
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