Bilibili

Bilibili is a big website for videos.

You can watch many things there. You can see music and dance. You can also see games.

One fun thing is the moving words. These words scroll across the screen. They look like a curtain of words.

People use these words to talk. They can show how they feel. You can use small pictures too.

It is a place to share ideas. It is a very busy site.

Bilibili is a large video website in Shanghai, China.

Users can watch many kinds of videos. These include music, dance, and science. People also watch movies and video games. The site is famous for its special comments. These are called danmu, or bullet comments.

Danmu are words that scroll across the screen. They look like a curtain of words. This makes it feel like a game. You can use emojis to show feelings. Some users even use special symbols to warn others. They might use a symbol to show an exciting moment is coming. This is called a high energy alert.

Bilibili started in 2009. A man named Xu Yi wanted a better site for fans. He launched Bilibili in 2010. The name comes from a character in an anime. The site even celebrates this character's birthday every year.

The site has two official mascots. They are named 22 and 33. They won a vote by the community in 2010. Both mascots had the same number of votes. So, the site let them both win.

Bilibili is a huge video sharing website based in Shanghai, China. It is a place where people can watch and share many different things. You can find videos about music, dance, and even science and technology. Many people use it to watch movies, dramas, and video games too. It has grown from a small group into a major streaming platform. By the third quarter of 2022, it had about 332.6 million monthly active users. About 28.5 million of those people are paying users.

The most famous part of the site is the danmu system. This is a way to see comments as a scrolling curtain of text. These are called bullet comments because they fly across the screen. They look a lot like a bullet curtain in a video game. Users can change the style, format, and movement of these words. Some people even make special translated subtitles or use special effects. You can see rolling comments, top comments, or bottom comments. This makes watching a video feel like a shared event with others.

Bilibili has an interesting history that began in 2009. A man named Xu Yi wanted to make a better website for fans. He first built a prototype called Mikufans.cn for fans of Hatsune Miku. He launched Bilibili on January 14, 2010. The name comes from a character named Mikoto Misaka from an anime. Because of this, the site celebrates her birthday every May 2. In 2011, the site had to change its web address to bilibili.tv. Later, Xu Yi started a company in Hangzhou to run the site.

The company has grown very fast through many big steps. In 2014, Chen Lei became the CEO and chairman. Bilibili began to buy things like e-sports teams and basketball sponsors. They even bought an e-sports team called Bilibili Gaming in 2017. In 2018, the company listed on the NASDAQ stock exchange in the United States. They also partnered with Sony to bring more anime to users. In 2021, they even listed on the Hong Kong Stock Exchange. This helped them grow into a much larger global business.

Bilibili feels like a special community for its many users. People use unique slang, like typing "2333" to show they are laughing. They also use symbols to give a "high energy alert." This tells other viewers that an exciting moment is coming soon. The site even has two official mascots named 22 and 33. These mascots were chosen by a community vote in 2010. They actually tied with 1,824 votes each, so both became winners!

Bilibili is a massive online video-sharing platform based in Shanghai, China. Often nicknamed "B Site," it allows users to submit, view, and interact with various types of video content. While it originally focused on a niche market of animation, comics, and games (ACG), it has expanded into a major over-the-top streaming service. Today, Bilibili hosts diverse themes including music, dance, science, technology, and documentaries. By the third quarter of 2022, the platform reached approximately 332.6 million average monthly active users. Among these, about 28.5 million are paying users who access premium features.

The most distinctive mechanism of the site is its real-time captioning system known as danmu, or "bullet comments." This system creates a "bullet curtain" effect where user comments scroll across the screen as overlaid subtitles. These comments visually resemble a danmaku shooter game, moving from right to left. Users have significant control over these subtitles, including their style, format, and movement. There are three primary types of bullet comments: rolling, top, and bottom comments. While anonymous visitors can leave short comments, registered users can write longer messages of up to 120 characters. They can even edit the size and color of their text to stand out.

Bilibili's history began on June 26, 2009, inspired by sites like Nico Nico Douga and AcFun. Founder Xu Yi initially created a prototype called Mikufans.cn to serve as a community for Hatsune Miku fans. He later reshaped the site into Bilibili and officially launched it on January 14, 2010. The name itself is a nickname for the character Mikoto Misaka from the anime "A Certain Scientific Railgun." Because of this connection, the site celebrates Mikoto Misaka's birthday every year on May 2. In 2011, the company had to switch its domain from bilibili.us to bilibili.tv due to registration restrictions.

Following its early development, the company underwent major leadership and structural changes. In November 2014, Chen Lei was appointed CEO and chairman of the board. Under his leadership, Bilibili expanded through various acquisitions and sponsorships. In 2016, the company sponsored the Shanghai Sharks basketball team. In 2017, it purchased an e-sports team named Bilibili Gaming (BLG). The company also grew its presence in professional gaming by purchasing the Overwatch League team Hangzhou Spark in 2018. These moves helped transition Bilibili from a niche community into a diverse media powerhouse.

The platform's financial growth is marked by several significant milestones on global stock exchanges. In March 2018, Bilibili filed for an initial public offering (IPO) on the New York Stock Exchange. It eventually listed on the NASDAQ on March 28, 2018. Later, in March 2021, the company pursued a secondary listing on the Hong Kong Stock Exchange (HKEX). This move allowed the company to raise US$2.6 billion. Bilibili also formed a major partnership with Sony-owned Funimation in 2019 to license anime for both the U.S. and Chinese markets. Sony Corporation of America even acquired a 4.98% minority stake in the company in 2020.

Bilibili has developed a unique culture through specific communication tools and community rules. Users frequently use unique slang, such as the code "2333" to indicate laughter. They also use "high energy alerts" to warn others that an exciting or climactic moment is approaching. To maintain quality, Bilibili uses a membership system that sometimes requires users to pass tests. In the past, registrants had to answer 100 questions about ACG topics to become premium members. The site also employs a "discipline committee" and account blocking functions to regulate content and penalize offensive behavior.

The community even influences the platform's identity through the election of official mascots. The mascots, named "22" and "33," were chosen during a community vote in 2010. The election was unique because the two top artworks tied with exactly 1,824 votes each. As a result, Bilibili decided to let both winners stand, naming them after their election serial numbers. The creator of mascot 22 is the artist Hao, while the creator of mascot 33 is the artist AUER. This deep connection between the users and the platform's symbols illustrates the strong cohesion of the Bilibili community.