Allen Lane made books for everyone. 
Allen Lane loved to share books. 
Allen Lane was a famous book maker from Britain. 
Allen had a big idea on a train trip. He could not find a good book to read. He wanted to make cheap books for everyone. These were called paperbacks. He wanted them to look very nice, too. An artist even went to the zoo to sketch penguins. This was for the book covers. He wanted people to know a Penguin book right away.
His company grew very large. He started Pelican Books for facts and Puffin Books for children. By the 1950s, Penguin had offices in Australia and the United States. Allen was a very stubborn leader. He followed his own ideas. He later had to retire because of cancer. He died in 1970. A new company even named a book line after him to honor his work.
Allen Lane was a famous British publisher. 
His big idea came during a train trip in 1934. 
Making these books was a big task. 
Lane and his brothers founded Penguin Books in 1935. 
Many people know Penguin books today. 
Sir Allen Lane was a highly influential British publisher. 
Lane's revolutionary idea began with a simple problem. In 1934, he was traveling by train from a visit with author Agatha Christie. While at Exeter St Davids station, he realized there were no good books available to buy. This moment inspired him to create inexpensive paperback editions of proven literature. He wanted these books to be cheap enough to sell in vending machines. To start this venture, he set up a machine called the "Penguincubator" outside Henderson's in Charing Cross Road. He also looked at innovations from Albatross Books, a publisher in Hamburg, to help his plan.
Creating this new type of book required a very specific process. Since Lane wanted to publish reprints, he had to negotiate with other publishers. He asked them to sublease the rights to their books so he could print them cheaply. He also focused heavily on a consistent visual identity. He hired Edward Young to design the famous horizontal bands on the covers. To create the iconic logo, Young even went to the zoo in Regents Park to sketch real penguins. Lane believed that good design was not more expensive than bad design. In 1937, the company even updated its font to Times New Roman.
As the business grew, Lane expanded into several distinct types of books. In 1937, he launched Pelican Books, which were dedicated to non-fiction. He famously said that while Penguins were meant to entertain, Pelicans were meant to enlighten. In 1940, he started Puffin Books, and in 1945, he introduced the Penguin Classics series. These different imprints allowed the company to reach many different types of readers. By the 1950s, Penguin Books had become a global success. The company established major outposts in both Australia and the United States.
Lane's career was marked by both great success and intense conflict. Many booksellers and authors originally opposed his idea. They feared that cheap paperbacks would cause people to spend less money on books. Lane was a very stubborn leader who relied on his intuition and imagination. He often thrived when facing great dilemmas or crises. In the 1960s, he faced internal struggles with his board of directors and chief editor Tony Godwin. During a period of conflict in 1965, Lane famously burned a print run of a book by the cartoonist Siné. This occurred after the book was considered deeply offensive.
He also used his publishing power to challenge legal standards. Lane decided to publish an unexpurgated edition of D. H. Lawrence's "Lady Chatterley's Lover." This was a deliberate move to test the Obscene Publications Act of 1959. This decision showed his willingness to push boundaries in the literary world. However, his leadership eventually faced a difficult end. After a period of management tension in the United States, some employees left to start rival companies like Bantam Books and New American Library. These departures showed how much the market Lane created had expanded.
In his later years, Lane's health forced him to step away from his work. He was diagnosed with bowel cancer and was forced to retire. He passed away on July 7, 1970, in Northwood, Middlesex. 
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