A man lived in a gold town. 
A man named Al lived long ago. 

Al Swearengen was a man who lived in the Old West. 

Al Swearengen was a businessman in the American Old West. 

Before moving to Deadwood, Al ran a business in Custer, South Dakota. He ran a large dance house there. The building was 30 feet wide and 150 feet long. It was very busy day and night. In early 1876, people heard there was gold in Deadwood. Many people left Custer to find the gold. This caused the price of land in Custer to drop quickly. A lot of land that cost $800 fell to only $50. Al moved to Deadwood to follow this gold rush.
In Deadwood, Al started a small business called the Cricket. It was made of canvas and lumber. The Cricket was a saloon with gambling and prize fights. Soon, he closed it to open a much larger place. This new business was called the Gem Theater. 
Life in Deadwood was often difficult and dangerous. The Gem Theater burned down on September 26, 1879. This fire also burned much of the town. Al did not give up after the fire. He rebuilt the Gem to be larger and fancier. He was good at making deals to stay in business. This helped him avoid trouble with Seth Bullock, the first sheriff. The Gem burned down a second time in 1899. Al did not rebuild it after that fire. He left Deadwood in 1899 and married Odelia Turgeon.
Al Swearengen died on November 15, 1904. Some people thought he died poor on a train. However, research shows he was likely murdered in Denver, Colorado. He was found in a street with a large head wound. 
Ellis Alfred Swearengen was a prominent figure in the American Old West. He was an entertainment entrepreneur and a pimp. He is best known for running the Gem Theater in Deadwood, South Dakota. This establishment was a notorious brothel. He managed this business for 22 years during the late 19th century. Swearengen was a complex man who shaped the early history of the region. 
Swearengen was born on July 8, 1845, in Oskaloosa, Iowa. His parents were Daniel J. Swearingen and Keziah "Katie" Montgomery. He was one of eight children. He had a twin brother named Lemuel. Swearengen lived in Iowa for most of his adult life. He finally arrived in Deadwood in May 1876. He traveled there with his wife, Nettie. Their marriage later ended in divorce due to spousal abuse. He married two more times, but both marriages also ended in divorce.
Before moving to Deadwood, Swearengen operated a business in Custer, South Dakota. He ran a large dance house there. The building measured 30 by 150 feet. It was extremely busy day and night. In January 1876, reports arrived that gold was in Deadwood gulch. This caused a massive gold rush in March 1876. Many people left Custer to find wealth in Deadwood. This rush changed the local economy quickly. Town lots that cost $800 two months prior fell to only $50. 
Upon arriving in Deadwood, Swearengen first opened a small saloon called the Cricket. This building was made of canvas and lumber. It featured gambling and hosted prizefights. He soon closed the Cricket to open a larger establishment. This new business was the Gem Theater. The Gem functioned as a saloon, a dance hall, and a brothel. Swearengen used bullying and physical brutality to force young women into prostitution. He used his henchmen to help maintain this control. One of his first dancers was Calamity Jane. She once helped him procure ten girls from Sidney, Nebraska. The Gem was highly lucrative. It earned a nightly average of $5,000. Sometimes the earnings reached as much as $10,000. 
Life in the growing town of Deadwood was often dangerous. On September 26, 1879, the Gem Theater burned down. This fire also destroyed much of the town. Swearengen did not let this stop him. He rebuilt the Gem to be larger and more opulent. This new building received great public acclaim. Swearengen was skilled at making alliances and financial payoffs. These actions kept him insulated from efforts to clean up the town. This included the work of Seth Bullock, the first sheriff of Deadwood. However, the Gem burned down a second time in 1899. Swearengen chose not to rebuild it after this second fire.
Swearengen left Deadwood in 1899 and married Odelia Turgeon. His death is a subject of historical debate. Some reports claimed he died penniless while trying to hop a freight train. However, recent research suggests he was murdered. An obituary and newspaper accounts show he was found dead in Denver, Colorado. This occurred on November 15, 1904. He was found in a suburban street with a massive head wound. This discovery was notable because his twin brother, Lemuel, had survived a shooting just two months earlier. 
Today, many people know the name Swearengen through popular culture. The television series *Deadwood* depicts him as a powerful and influential figure. The show portrays him as a man who was ruthlessly murderous and abusive. Yet, it also shows him guiding the town toward development and annexation to the Dakota Territory. The series changed several facts about his life. It made him English-born and changed his name to Albert. Actor Ian McShane played the role. McShane won a Golden Globe Award for his performance in 2005. He was also nominated for an Emmy and a Screen Actors Guild Award. The show remains a significant way that people engage with the history of the American West.
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