Things can grow very fast. 
Some things grow very fast. 
Imagine you have one tiny bacterium. It splits into two. Then those two split to make four. Soon, you have eight, sixteen, and thirty-two. 
In this type of growth, the rate of change stays tied to the size. If a group becomes three times as big, it grows three times as fast.
Sometimes, things do the opposite. They get smaller over time. We call this exponential decay.
Imagine a group of things that grows faster as it gets larger. This is called exponential growth. In this type of growth, the speed of change stays tied to the current size. If a group becomes three times as big, it will grow three times as fast as before.
To understand how it works, think about a tiny colony of bacteria. One single bacterium splits itself into two new ones. Then, those two each split to make four. Next, those four split to become eight, sixteen, and then thirty-two. 
Scientists and historians see this pattern in many different parts of our world. In biology, a virus like COVID-19 or smallpox can spread exponentially at first. This happens because each infected person can pass the virus to many others. In physics, a nuclear chain reaction uses this same idea. One uranium nucleus splits and releases neutrons, which then cause more nuclei to split.
We also see these patterns in money and on the internet. When you earn compound interest, your money grows exponentially over time. This can also happen in bad ways, like in pyramid schemes. On the internet, we say a video "goes viral" when it spreads this way.
Even though it seems like things could grow forever, they usually do not. In the real world, things eventually run out of space or food. This causes the growth to slow down and turn into something called logistic growth.
Exponential growth describes a process where a quantity increases at a rate directly proportional to its current size. This means that as the quantity becomes larger, its speed of growth also increases. If a population becomes three times larger than it was, it will grow three times as fast as it did previously. In mathematical terms, the instantaneous rate of change, or the derivative, is proportional to the quantity itself. This relationship is often expressed as a function of time, where time serves as the exponent.
To understand the mechanism, consider the mathematical formula for exponential growth. A quantity grows according to a specific growth factor over discrete time intervals. If the growth factor is a positive number greater than one, the quantity increases. If the growth factor is between zero and one, or if the constant of proportionality is negative, the quantity decreases. This downward trend is known as exponential decay.
There are several ways to measure and describe these rates of change. One common measure is the doubling time, which is the time required for a quantity to twice its size. Another is the e-folding time, which is the time it takes to grow by a factor of e. In finance, the growth rate is often referred to as the continuously compounded return or the force of interest. You can also use the rule of 70 to approximate the doubling time by dividing 70 by the percent growth rate.
Historically and scientifically, exponential patterns appear in many different fields. In biology, a bacterial colony provides a classic example. One bacterium splits into two, those two split into four, and the process continues through eight, sixteen, and thirty-two. 
Physical sciences also demonstrate these rapid changes. In a nuclear chain reaction, a single uranium nucleus undergoes fission and produces multiple neutrons. These neutrons are absorbed by adjacent atoms, causing them to fission as well. This can lead to an uncontrolled reaction where 99% of the energy is released in just the last 4.6 generations. In meteorology, wind damage in cyclones and hurricanes varies exponentially with wind speed. This means even small increases in wind strength can cause a dramatic increase in total damage.
In the digital age, we see exponential growth in internet phenomena. When a video or meme spreads through social networks, it is often described as "going viral." The video Gangnam Style serves as a notable example of this speed. It was uploaded to YouTube on July 15, 2012, and reached hundreds of thousands of viewers on its first day. By the twentieth day, it had millions of views, and it reached hundreds of millions of views in less than two months.
Computer science also deals with the challenges of exponential complexity. Some algorithms require an exponentially increasing amount of time or memory as the problem size grows. For instance, if a problem of size n takes 10 seconds, a problem of size 2n might take 40 seconds. Such algorithms often become unusable once a problem reaches between 30 and 100 items. While technology improves through Moore's Law, doubling processor speed only increases the feasible problem size by a constant amount. This makes the search for more efficient, non-exponential algorithms a central goal for computer scientists.
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